PR Public Relations Notes, Exams, Exercices, Summaries Reviews College

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Public Relations Science school mainly for working in the media world. College Notes

Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.
In today's competitive market, reputation can be a company's biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge. Effective PR can help manage reputation by communicating and building good relationships with all organisation stakeholders.
Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility.

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics."

A PR professional works with an organization, company, government, or individual to cultivate a story that portrays that client’s reputation, idea, product, position, or accomplishment in a positive light. So, in a sense, you can think of PR professionals as storytellers. Unlike advertisers, who tell stories through paid methods, PR professionals tell their stories through unpaid or earned media.

The Public Relations or PR is a practice of maintaining and shaping the image of an individual or an organization to the public in such a way that a favorable point of view is developed for the concerned entity.

In other words, an activity designed to help an organization and its public, such as customers, employees, government, suppliers, etc. who are directly or indirectly associated with the firm, adapt mutually to each other.

The significance of public relations can be traced in marketing. It helps the marketing management to influence the non-customer groups. By doing so, the companies keep this group of customers updated about the new products and formulation the company has introduced into a market through public relations with a hope that some day they will use its product.

The PR also helps in maintaining the cordial relations with the dealers and sales people who are the intermediaries between the organization and the ultimate consumer. Dealer conferences, gifts, in-house publications, display contents, etc. are some of the PR activities performed to gain the dealer support and cooperation. Similar kind of PR activities is carried out for the sales force to win their confidence in the organization.

One of the ultimate purposes of public relations is to influence the purchase decision of the direct consumers and therefore, promotional activities like community relations, media blitz, event management, corporate identity activities and programmes, etc. are carried out to shape the image of the organization.



Possible jobs after studying Public Relations Science :
  • PR specialist.
  • Community manager
  • Publicist
  • Spokesperson
  • Communications Specialist
  • Director of Communications
  • Director of Strategic Communication.
  • Communications Editor
  • Communications Coordinator
  • Media Liaison
  • Corporate Spokesperson
  • Photographer/Videographer
  • Influencer and Public Relations Coordinator


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